How fast should I respond to an IndiaMART enquiry?

As close to instantly as possible. Buyers typically send the same enquiry to several suppliers and engage with whoever answers first. An automatic WhatsApp greeting within seconds keeps you in the conversation until a human can take over.

Can IndiaMART leads be pushed to WhatsApp automatically?

Yes. IndiaMART can push each new lead to a webhook (its Push API / CRM integration). An automation platform receives that webhook, sends the buyer a WhatsApp greeting, alerts your sales person, and logs the enquiry to a Google Sheet — all in one flow.

What should the first automatic message say?

Confirm you received the enquiry, mention the product they asked about, and promise a human follow-up: 'Namaste! Aapki enquiry (SS pipes, 50 units) mil gayi — 15 minute mein details bhejta hoon.' Short, specific, human-sounding.

IndiaMART leads → WhatsApp in 30 seconds: respond before your competitor

Every IndiaMART seller knows the pattern: a buyer posts an enquiry, it goes to you and to four competitors, and the order usually goes to whoever replies first. Not whoever has the best price. Whoever replies first — because the buyer starts a conversation with the fastest supplier, and by the time you call back, "ho gaya order kahin aur se".

You cannot watch the IndiaMART app all day. Your automation can.

The 30-second flow

Lead arrives. IndiaMART pushes each new enquiry to a webhook the moment it lands (its lead-push / CRM integration). That push carries the buyer's name, number, product and message.
WhatsApp greeting goes out. Within seconds the buyer gets: "Namaste! Aapki enquiry (SS pipes, 50 units) mil gayi. 15 minute mein poori details bhejta hoon — koi specific requirement ho to yahin bata dein." Specific, warm, and it opens a WhatsApp conversation — which also opens the 24-hour session window for free-form follow-ups.
Your salesperson gets pinged. A parallel message to your own number with the lead's details, so a human follows up while the enquiry is still hot.
The enquiry lands in a sheet. Every lead logged to Google Sheets with timestamp, product and status — your zero-effort lead register.

Why WhatsApp and not a call-back? A missed call from an unknown number gets ignored; a WhatsApp message with the buyer's own product named in it gets read. Reply rates are simply higher when the first touch is text.

What separates good from spammy

Name the product. A greeting that quotes the actual enquiry ("SS pipes, 50 units") proves a human-grade system is on the other side. A generic "thank you for your enquiry" proves the opposite.
Promise a human, then deliver one. The automation buys minutes, not the relationship. The deal still closes on the phone.
One greeting, not a barrage. Send one message and stop. Follow-ups belong to your salesperson — or to a polite next-day nudge if the buyer went silent.

Setting it up in Yantra

Yantra has IndiaMART as a built-in trigger — paste your flow's webhook URL into IndiaMART's push settings and every enquiry starts the flow automatically. The "New lead → WhatsApp in 30 seconds" template wires the greeting, the sales alert and the Google Sheet row in one click; describe any variation in plain Hinglish and it builds it. If a send fails, Yantra retries on its own — and a failed run never costs a rupee.

Once the lead replies, the next problem is follow-up discipline — for that, read the WhatsApp automation playbook.

Be the fastest supplier on every enquiry

Start free — 1,000 runs, no card needed.

Start free

The 30-second flow

What separates good from spammy

Setting it up in Yantra

Be the fastest supplier on every enquiry

Questions we get asked